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NEWSLETTER At the center of consumer trends, the Sourcing In Market 2025 newsletter delivers news and a variety of information about the food and distribution industries. Subscribe
2026 Branding

Sourcing In Market, Find mine

Sourcing In Market is a fair where you discover your own taste through a diverse range of lifestyle brands.

The first encounter with a product becomes a new beginning — the discovery of brands you will want to keep by your side.

2026 SOURCING IN MARKET

Small to Big작은 시작, 큰 시장을 열다.소싱인마켓취향발견

Business Benefit

A single participation connects the growth of your brand.

  • 바이어 매칭 아이콘300+Domestic & international MD·buyer matchingDistribution MDs and buyers from Korea and abroad
    1:1 business consultations
  • 브랜드 노출 아이콘40,000+Consumer touchpoints for brand exposureBrand and product promotion to approx.
    40,000 visitors
  • 계약 전환율 아이콘54.4%Contract conversion rate54.4% contract conversion rate achieved
    (compared with 2025 consultations)

Small to Big ! Small beginnings open big markets.

Learn more about exhibitor benefits
Partners
Seoul Metropolitan Government
KITA
Gangnam-gu
Gangnam-gu Chamber of Commerce
Tokyo Gift Show
ONCH
Preview in Seoul
Design House
Korea Institute of Design Promotion
Ottogi
Hyphen
Joo Jae Bum
Seoul Ventures
EMI
KCI
Folin
Pairplay
The Backers
Manmanhan Nyeoseokdeul
Bluefrog
Orbitor
POPTIVE KOREA
Program Preview

A variety of programs to expand your business

MD 구매 상담회
MD 구매 상담회

국내외 MD 150여명 맞춤형 1:1 입점 상담

해외 초청 바이어 상담회
해외 초청 바이어 상담회

해외 수출 계약 상담 및 해외 시장 적합성 검증

기획관&특별관
Planning & Special Halls

Brand collaboration halls through partnerships with F&B, IP, and more

소싱인스토리
Sourcing in Story

Seminars hosted with fol:in, a professional conference platform with an established fandom

Preview
Official Sound Track

SNS