Business consultation overview
Dates : Nov 25 (Wed) – Nov 27 (Fri), 2026
Venue : COEX Hall C
Format : 1:1 offline business meetings with pre-matched exhibitors (30-minute consultation, 15-minute break)
* Open only to buyers who applied for advance biz-matching- 1. Distribution Buyer Consultation
(direct sales, wholesale, consignment, distribution, etc.)
- On-site business consultations through advance matching between buyers and products of companies registered on e-Sourcing (sourcinginmarket.co.kr)
- 2. MD Purchasing Consultation
(buyers from major retailers)
- Organizer: Korea MD Association
- Approx. 150 MDs from major online and offline retail channels invited by product category for onboarding consultations
- 3. Invited Overseas Buyer Consultation
(exports)
- Overseas buyers invited by the secretariat, along with buyers invited by co-located events (KITA Global Marketing Expo, Tokyo International Gift Show in Seoul), visit exhibitor booths directly
- 4. Sourcing Insight Consultation
- 1:1 customized consulting for consumer goods businesses — distribution, exports, investment, commercialization strategy, and more
Who should join
#01
Buyers seeking rare, innovative products not yet distributed in Korea#02
Buyers needing products that match consumer trends#03
Buyers looking to lower unit prices while raising quality#04
Buyers aiming to grow sales through product discovery#05
Buyers seeking distribution expertise through special goods halls, seminars, planning halls, and other side events
Biz-matching program process
- Sign up on the Sourcing In Market website
- Apply for advance biz-matching before the show (schedule to be announced)
- The secretariat notifies buyers of selection results
- Request meetings with exhibitors of interest
- Offline biz-matching consultations
(Nov 25 – 27, 2026)
* Buyers are selected through secretariat review; selection may be revoked if eligibility requirements are not met.
Participation inquiries
For questions about participating in the
biz-matching program, please contact the Sourcing In Market secretariat.
Tel. 02-6000-8091E-mail. sipremium@coex.co.kr
