Sourcing In Market is an integrated B2B4C platform where business consultations, content, experiences, and
sales are organically linked.
A B2B-specialized consumer goods exhibition attended by distribution industry buyers for business transactions.
2025 Business Results
| Exhibition scale | 286 exhibiting companies | 395 booths |
|---|---|
| Attendance | 11,007 offline visitors | 14,047 online visitors |
| On-site invited buyer consultation program | 1,350 total matched consultations | total consultation value KRW 107,337 million | total contract pipeline KRW 56,850 million |
2025 Buyer Profile
Purpose of visit & country
Business purpose76%General viewing24%Domestic buyers97%Overseas buyers3%Decision-maker composition
- Executives & CEOs49%
- Middle management30%
- Junior staff21%
Major Registered Buyers
Types of transactions
- Purchase & resale24%
- OEM/ODM manufacturing23%
- Consignment sales13%
- Online marketplace onboarding11%
- Overseas distribution11%
- Brand collaborations & corporate gifting9%
- Offline store onboarding6%
- Other2%
