Corporate promotional products, thank-you gifts, office supplies, packaging materials, souvenirs, event supplies
Sourcing In Market, Find Mine
Exhibit Categories
- GIFT
- HOME
LIVINGInterior accessories, home décor, household appliances, baby & toddler products, stationery, pet supplies
- BEAUTY
FASHIONCosmetics, beauty & personal care products, beauty devices, hair care products, fashion accessories, apparel, accessories
- SMART
TECHNOLOGYSmart appliances, mobile accessories & peripherals, digital healthcare
- FOOD
WELLNESSProcessed foods, health functional foods, alternative foods, wellness products, health devices
- BUSINESS
SOLUTIONDesign, packaging, printing, marketing, logistics (3PL)
- AI
AI commerce, AI marketing, AI live-commerce hosts, generative AI, data analytics solutions
- IP
CONTENTCharacter IP, brand IP, animation IP, content IP, merchandise & licensed products
Show Highlights

Approx. 80% or more of visiting buyers hold middle-manager positions or above
- Participant ROI of 662.3% across all product categories
- Return on investment (ROI) 1,938%, 2019
- Buyers from diverse distribution channels, including MDs, mid-tier distributors, and institutional/corporate purchasing managers

Optimal Business Matching
- Through our buyer invitation service, approx. 150 MDs are invited to match each exhibitor's product category
- Pre-show business matching program ensures the optimal buyer pairing

Professional Seminar
- Professional seminars on data-driven market research, sales-boosting marketing strategies, distribution industry outlook, product sourcing, and more
- Learning opportunities for exhibitors and visitors alike

Internationally Certified Exhibition+
- Held 35+ times; overseas exhibitors approx. 40%
- Export vouchers accepted (exhibition participation fees, utility & service costs, etc.)
- Apply for the Sourcing In Market export voucher →
Core Values
Connect Business

- Creating distribution channels for new consumer products and idea products
- Seller–buyer business meetings for B2B product transactions
- Participation by manufacturers and distributors of new consumer products and idea products
- Buyers from distribution, store onboarding, brand collaboration & promotion, and purchasing
Trend Leader

- Knowledge exchange for professionals in global consumer goods manufacturing and distribution
- Seminars, special halls, and side events that set industry trends
- Know-how for running companies that succeed through branding and distribution
- Brand strategy presentations for eco-friendly consumer product manufacturing Global Pathways
Global Pathways

- Overseas product sourcing and export market development
- An international event revitalizing exports and imports across Korea's consumer goods industry
- Discovering new products and idea products through meetings with global manufacturers
- Increasing product exports and sales through meetings with overseas buyers





